For your safety, luck is not enough!
An informational campaign on insurance programs.
In this promotional campaign for ETHNIKI, an insurance company, the informational leaflets on the various categories of insurance programs all follow the same logic based on the slogan “For you to be safe, luck is not enough”. The illustrations show how, for each category; health, business, life, and assets, luck can help but is sure not enough. This representation of the basic slogan is executed through clean and fun adaptations, which promote and inform the customer, while delivering the reason why an insurance is needed in every instance.