Increasing awareness for an obstacle-free life.
A sentimental campaign on hemophilia.


Hemophilia from Alexandros Karabatzos on Vimeo.


An awareness campaign by Bayer on hemophilia and its treatment, that was targeted at schools and aimed to showcase the life of a patient. Bright and vibrant illustrations that attract both a child’s and a parent’s eye but are also simplistic enough to allow for the delivery of the central message were key, alongside the motif of shapes that exist in all stages of the protagonist’s life. This cohesion of the storyline enables the audience to focus on the two important messages of the video, the importance of treatment and the abolishment of the stigma surrounding the lives of people with hemophilia.

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