With the message “Win the battle against all allergies”, the IMC plan that managed to win the battle against competitors in the otc market, with appropriate weapons and an integrated strategy.
Inform users on the benefits of Livostin compared to Rx competitors and promote USP to new users as well to encourage allergy relief through medication. Emphasize the importance of the long-lasting and fast effect to the users and brand it as the most suitable treatment for topical allergy relief.
In order to stress the competitive advantage of Livostin, an emphasis on a synergistic model that ensured educational programs and strong presence in pharmacies was crafted. Alongside, an immense TV communication and strong in-store presence, which ensured brand awareness and endorsement from HCPs.